This thesis aims to analyze the impacts of the entry of a
company on the international market
in a management area. The first part deals with a definition of
the theoretical basis for the given
problem by defining the basic concepts and introducing the
forms, reasons and barriers of the
entry of the company on the international market. It also
presents analytical procedures for
strategic analysis of the company, consisting of the analysis
of the internal and external
environment. The procedures are applied in the practical part
of the analysis of the company
Schau, Ltd. The outcome is a creation of strategy options and a
suggestion of one particular
strategy suitable for company and the ensuing discussion
associated with answering the
research questions.