The subject of the diploma thesis is the strategic analysis of
Kazanorgsintez PAO (Public Joint-Stock Company). The aim of
this work is to evaluate the company by means of strategic
analysis, searching for the ways of the company performance
optimization. The theoretical part of the thesis raises
problems of the strategic process management in the context of
internal and external factors impact; it describes external and
internal business analysis; in the end of the theoretical part
the strategies are described. In the practical part, operations
of the Kazanorgsintez have been analyzed. First, corporate
visions, missions and values are described. This part involves
theoretical aspects of external factors described in the first
part. The analysis is carried out using PESTEL analysis and
Porter's five forces analysis, as well as internal factors
analysis by means of financial analysis and resource-based
analysis. All the acquired and reviewed findings are summarized
and evaluated in the SWOT analysis. Based on the SWOT analysis,
strategies are then proposed.