1. Vymezení řešené problematiky a základních pojmů (dle tématu práce) Sexism in general, which is also known as a sex or gender discrimination, involves the subordination of women by men. It also means any attitude, action or institutional structure which subordinates a person or group because of their sex. In terms of sexism in the media, one of the best ways to express sexism is just the media and its stereotyped and sexual portrayals of people. 2. Shrnutí dosavadního stavu řešení či poznání (stručná rešerše, východisko pro cíl práce, formulace výzkumných problémů apod.) Sexism in the media is one of the biggest problems in the present as it discriminates and even derides both women and men. We can find a great number of sexist advertisements in both American and Czech media. However, the problem is that a lot of people are unaware of this problem and they do not realize its huge consequences in society. 3. Cíl práce The aim of this thesis will be to focus on sexism in the American and Czech media and compare this problem in both countries. 4. Pracovní postup (přístup k řešení, metody, techniky, nástroje apod.) The procedure of this work is to analyze the state of sexism in the American and Czech media. This state will be also examined by focusing on the sexist advertisements together with the questionnaires with a few American and Czech feminists. I. Feminism 1.1. A Brief History of Feminism in the United States 1.2. A Brief History of Feminism in the Czech Republic II. Sexism in the media 2.1. Sexism - the definition of the term 2.2. Media - the definition of the term 2.3. Sexism in the media III. Sexism in the American and Czech Media 3.1. Sexism in the American media 3.2. Sexism in the Czech media 5. Předpokládané využití výsledků (způsoby prezentace, publikace apod.) The results of this thesis will serve as a comparison and analysis of sexism in the American and Czech media. 6. Seznam literatury a odkazů (citované a výchozí informační zdroje) Cranny-Francis, Anne, Wendy Waring, Pam Stavropoulos, and Joan Kirkby. Gender Studies: Terms and Debates. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2003. Print. Goffman, Erving. Gender Advertisements. New York: Harper and Row, 1979. Print. Ronai, Carol R., Barbara A. Zsembik, and Joe R. Feagin. Everyday Sexism in the Third Millennium. New York: Routledge, 1997. Print. Rothenberg, Paula S. Racism and Sexism: An Integrated Study. New York: St Martin's, 1988. Print.