This bachelor thesis deals with media image of 1951 United
Kingdom general election on pages of “Rudé právo”. The aim of
this thesis is to identify discourse models and media image
that newspaper constructs in context of followed election. This
is achieved by using discourse analysis defined by Paul James
Gee. In thesis is also used theory modus operandi defined by
John B. Thompson. Fundamental events relevant to analysed media
image are listed in historical context chapter. Analysis is
based on theoretical foundation consisted of social
construction of reality theory (Peter L. Berger – Thomas
Luckmann). Sample selection criteria, operationalized research
objectives and analysis method are listed in methodological
section. This thesis is based on analytical section. In this
part of thesis is examined text analysed and findings are
summarized in conclusion.